The objectives of Alnafath are to provide the full range of marketing and engineering services to our clients. This includes consultancy work, professional advice, decision making, systems requirements and options, marketing and sales, installation and commissioning and a solid program of after sale services. Training programs at the factory or locally are a permanent activity for continued and renewed orientation and education to both the company staff and beneficiary staff. On hands training is part of every installation and commissioning activity. We aim to provide the full range of technical services including local centers with fully trained staff.

Al-Nafath Objectives 

• Forefront establishment in the market of new Iraq.

• Essential role in the reconstruction phase.

• Real Market share to the vendors who are our partners.

• Full market coverage.

• Provide complete solutions to our customers.

• Provide complete solutions to our customers.

• Product and sales training and development to Al-Nafath staff

• Performance Assessment and quality control.

   

Al-Nafath Strategy

• Business Integrity and loyalty

• Segmentation of the market by assigning dedicated sales force to products category.

• Positioning our products stressing quality for value. 

• Aggressive sales force and close contacts to customer by a professional trained sales team.

• Conduct a professional marketing plan (Seminars, workshops, Exhibitions, showrooms, inviting key customers to acquaint the facilities of the international partners abroad to educate our customers.

• Complete and comprehensive training courses in sales and services to our staff and the clients inside and outside Iraq. 

• Signing package deals systems for public sector customers backed by an outstanding service providing program.